Logo Rationale – Why a Typographic Logo?

Rokalu is a new and unique brand name, and the way people perceive and pronounce it matters. Unlike familiar words, made-up names require repetition for recognition. A typographic logo ensures the brand name is consistently seen, read, and remembered, increasing recall.

• More visibility = More familiarity – Every time people read the name, they register it mentally.
• Ease of pronunciation – Repeated exposure makes it effortless for people to say it out loud, encouraging word-of-mouth marketing.
• Brand identity building – A name-first approach ensures that Rokalu sticks in people’s minds as something distinct and new.

The Rokalu Brand Color – “Vital Ember” (#FD5C63)

I’ve chosen Vital Ember, a bold shade of warm, energetic red that signifies urgency, intelligence, and warmth. A perfect representation of what Rokalu stands for.

Why this color for Rokalu?

• Red for action - Just like a manager making quick decisions, Rokalu is all about efficiency and speed.
• Warmth for food - A meal is not just food; it’s an experience. Vital Ember represents the passion and vibrancy of shared meals.
• Memorability - In a world of blues and greens, this bold and unique red makes Rokalu stand out.