The name ‘Rokalu’

"Rokalu" as an abbreviation for "Roz Ka Lunch" (meaning "daily food" in Hindi). It is a made-up word to make it sound catchy, modern, and easy to remember. It also aligns perfectly with the app’s goal of ordering healthy food for groups.

Characteristics of the name

• Cultural Relevance – It keeps the essence of daily, home-style, or fresh food while being short and marketable.
• Tech & Fitness Vibes – The name is unique, which helps in branding and securing a domain name or app listing.
  • Tech Vibes It has a smooth, modern sound similar to brands like "Roku", "Huawei", or "Fujitsu". The "Ro-" prefix gives a robotic or high-tech feel (like "Robo" or "Rocket"). The "-lu" ending is fluid and sleek, which tech companies often use to sound innovative.
  • Fitness Connection The name feels energetic and dynamic, similar to fitness brands like "Ryka", "Reebok". The "Ka" sound in the middle has a strong, punchy feel, which works well in fitness branding (like "Kettlebell" or "Kinetic").
• Memorable & Easy to Pronounce – "Rokalu" rolls off the tongue smoothly, making it great for word-of-mouth marketing.

Logo

Logo Rationale – Why a Typographic Logo?

Rokalu is a new and unique brand name, and the way people perceive and pronounce it matters. Unlike familiar words, made-up names require repetition for recognition. A typographic logo ensures the brand name is consistently seen, read, and remembered, increasing recall.

• More visibility = More familiarity – Every time people read the name, they register it mentally.
• Ease of pronunciation – Repeated exposure makes it effortless for people to say it out loud, encouraging word-of-mouth marketing.
• Brand identity building – A name-first approach ensures that Rokalu sticks in people’s minds as something distinct and new.